407-808-6149 [email protected]

Which Type of Insurance Agent Can Best Serve You?

When purchasing insurance, individuals and businesses have two primary options: working with an independent insurance agent or choosing a direct insurance company agent. An independent agent can work with many insurance companies to find the best coverage at the most competitive price. A direct company agent may be beneficial for package-type policies that can offer specific group policy discounts.


  • Independent insurance agents work for themselves or independent agencies, and they are not tied to any specific insurance company. They can represent multiple insurance carriers, offering a variety of insurance options to their clients.
  • Direct insurance agents work directly for a single insurance company. They exclusively sell the insurance products of their employing company and do not offer options from other insurers.

Range of Options

  • Independent insurance agents can provide clients with a broader selection of insurance policies from different companies. This allows clients to compare coverage, costs, and benefits to find the most suitable policy to meet their needs.
  • Direct insurance agents can only offer insurance products from their parent company, limiting the choices available to clients. Clients may miss out on potentially better deals or coverage options from other insurers.

Personalized Service

  • Independent insurance agents often provide more personalized service because they work closely with clients to understand their specific needs and find insurance solutions that align with those needs.
  • Direct insurance agents can offer information about their company’s products, but their ability to provide personalized service may be limited by their focus on a single insurer’s offerings.

Cost Comparison

  • Independent insurance agents receive commission from the company chosen by the client customer and typically the client pays no additional charges to the independent agent. The independent agent compares prices and features across multiple insurance providers, potentially finding cost-effective solutions.
  • Direct insurance agents can only offer pricing from their parent company, which may not provide clients with the same level of cost transparency.

In conclusion, the key difference between an independent insurance agent and a direct company insurance agent lies in their affiliations and the range of insurance options they can offer. Independent agents provide more choice and personalized service, while direct agents are tied to a single company’s products and may have limited flexibility in meeting clients’ specific needs.

 “At Aviso Insurance, we are proud to serve the many heroic professionals in our healthcare community.”

Aviso Insurance is an independent insurance agency that works for YOU, the medical professional. We have access to nearly all the medical malpractice insurance markets to serve you.

Dan Reale, Independent Agent/Owner – Telephone:  (407) 808-6149
E-Mail:  [email protected]
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